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The recent growth in sales promotion activity has created a strong demand for innovative on-pack promotional tools. Incorporating one or more removable pages suitable for use as a redemption coupon or information sheet, the new Promo-Layer label from Sessions of York fits the bill perfectly.

Available in both paper and thin card formats, Promo-Layer has the option of up to five printed pages, giving ample space for any information required. Up to nine colours are available throughout the folded label and the clever reseal device greatly facilitates opening and closing the pages. Its self-adhesive backing enables continuous high-speed semi and fully automatic application in the same way as a conventional label.

Additional features that Sessions can combine with the Promo-Layer label for maximum promotional impact include scratch-off panels, glow-in-the-dark inks or Scratch ‘n’ Sniff fragranced coatings.

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