Home > Editorial Intro > Index

SESSIONS WRAPS UP LABELLING PROBLEM

Multi-Wrap label solves on-pack information overload problem for Pharmavita skin cream product

When Pharmavita came to Sessions of York with an information overload problem, the leading label supplier was able to provide an effective solution. Facing the need to provide more on-pack patient information than space allowed on the tapered container chosen for a new pharmaceutical skin care cream called Derma Nova - the answer came in the form of Sessions ingenious Multi Wrap label.

The continuous, 284-mm Derma Nova label is applied to the pack and over wound around and around the container. Drawing on its unrivalled expertise, Sessions innovative use of glue and silicone allows the Multi-Wrap label to be opened, read and rewound securely on the pack time and time again. Apart from manufacturing the Derma Nova labels, Sessions also provided a contract packing service for Pharmavita applying the Multi Wrap labels to the containers.

Sessions Multi Wrap label concept allows virtually unlimited amounts of information to be provided on-pack avoiding expensive outer cartons and leaflets that are easily lost or parted from the product. The Derma Nova labels are printed in three colours protected by a silicone varnish. A low-tack adhesive ensures the labels are easily peeled back and resealed around the container.

-ENDS-