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Product branding is essential to the success of any consumer product. Alberto-Culver is a market leader in the designer hair products business, a multi-million pound industry, and is only too aware that strong branding incorporating striking pack labels is a vital weapon in the battle for market share. When launching the ‘Perfect Endings’ range it has once again turned to Sessions of York to achieve precise reproduction of the striking label graphics.

Marketed globally the Andrew Collinge ‘Perfect Endings’ range required a stunning visual image, a challenge Sessions met head on. Embracing flexo-printing for sharper, cleaner printing capabilities and opaque screen-printing because of its versatility to print on a wide variety of substrates, the innovative label is finished with gleaming foil-blocking and a pack matching varnish on the clear filmic labelling material.

'The Perfect Endings’ range is aimed specifically at consumers with long hair and includes a super smooth shampoo, knot free conditioner, essential moisture leave-in conditioner, heat defence styling spray and shine on hair serum. Shampoo and conditioner packs are asymmetrical opposites providing a complementary appearance when placed together on shelf. Combined with the eye-catching label design from Session of York maximum impact is guaranteed.