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When Newcastle United Football Club required a large quantity of match day parking permits, it called upon the leading UK parking permit solutions provider, Sessions of York.

The Premiership team, Newcastle Football Club, required a bold, eye-catching parking permit which would be clearly visible to attendants when checking the permits. The permits are displayed in cars on match days and ensure that all cars are parked in the appropriate designated areas. Supporters can then watch the match with an easy mind in the full knowledge that their car will not have been ‘removed’ due to parking in the wrong area.

Sessions created the high visibility square cut permits in a single colour on robust vivid green coloured card making the permits easily identifiable. Sessions helped the premiership football club with the layout of the permit incorporating a silver hot stamped foil into the design as a security feature to minimize any risk of counterfeiting. As an added security feature there is also a space on the permit to allow details of the owner and vehicle to be entered, linking the permit to the ticket holder.

A spokesperson for Newcastle United Football Club commented: “We are aware of Sessions’ print expertise and their ability to provide high quality solutions. We had no hesitation in presenting them with the brief for our new permits, as we know they could deliver exactly what we were looking for at a good price.”

In addition to providing commercial print services and parking solutions Sessions of York is acknowledged to be one of the UK’s leading and most progressive manufacturers of self-adhesive labels and labelling equipment. The company supplies an extensive range of high performance labelling machines, which are available ex-stock or can be custom built to suit individual requirements. Sessions are also able to provide on-site equipment demonstrations if required.